SUGAR HK
In the heart of Ho Chi Minh’s district 1 just off the famous ‘Walking street’, Sugar’s Saigon Garden project defines huge revitalisation and growth. The economic optimism of the region is captured in this experience and projects the future of Vietnam. AKR’s show suite harmonises exciting, dynamic and unique technology to distil the client’s vision. This series of 5 spaces interlinked with public areas was challenging but the final execution was qualitative and impressive.
The vibrancy and energy of this project revolutionises the space. We invite users to explore and engage, challenging them with interactive innovative media on the outer skin to bold audio-visual statements and distinct and richly layered graphics underpin the narrative. We are currently developing other projects in Vietnam.
Between the public area and first area we worked with NEXNOVO TECHNOLOGY CO. LTD, the inventor and manufacturer of the world’s leading transparent LED displays with a sliding door component to create an active interactive for the public to engage with to allow them to be part of the Alpha King Community.