SUGAR HK
Sugar was appointed by Unionsun to create a dynamic showsuite experience for their KPF designed Hospitality, Mixed-Use, Office, Residential, Retail 512,900 m2 / 5,520,000 ft2
site in Chengdu.
Sited on the main axis road of South Renmin Nan Lu and the river the archictiure is based around Chinese Laquerware and the cylinder forms which we reflected in the flowing lines of the integrated sales experience centre.
A large centrally placed model by OMB, an innovative interactive projection mapped retail wall and a 10 projector multi screen main show and digital interactive tables create a singular space allowing guests to explore and navigate.
Working with our Shanghai partner and AV specialist Fantex, we carried this project out as a design and build project.
Thanks to Yuco Lab for the filming in Guangzhou (all pictures taken by Sugar’s creative director) and 上海晰然文化传播有限公司 for their amazing fly-through.